Turkish Airlines will become Liverpool’s new main shirt sponsor from next season in a deal understood to be worth more than £300million, according to Sky Sports.
The five-year partnership is worth in excess of £60million per season, with Turkish Airlines’ branding set to appear on the front of Liverpool’s men’s, women’s and academy shirts from the start of the 2027-28 season.
It will mark the first change to Liverpool’s main shirt sponsor in 17 years. Standard Chartered, the club’s main sponsor since 2010, will become a global partner from next season.
Turkish Airlines will officially become Liverpool’s main partner on June 1, 2027.
Ben Latty, chief commercial officer at LFC, said: “This is a milestone announcement for us and we are delighted to welcome Turkish Airlines as our main club partner from June 2027.
“The front of the Liverpool shirt holds a special place in the history of our club. Turkish Airlines is a globally recognised organisation with an extensive international network, and we look forward to beginning our partnership and building a strong relationship together, with already strong foundations built from those special memories back in 2005.
“This announcement also provides an opportunity to recognise the extraordinary contribution Standard Chartered has made to Liverpool FC over the past 17 years.
“They have been an important part of our journey through an exceptional period in the club’s history, and we are delighted that Standard Chartered will remain part of the Liverpool FC family as a global partner from June 2027.
“As we prepare for this transition, we look forward to this new season and welcoming Turkish Airlines as our main club partner from June 2027.”
Ahmet Olmustur, Turkish Airlines CEO, said: “Liverpool Football Club is one of the world’s most recognised and respected football clubs, with an exceptional heritage and a truly global community of supporters.
“We are very pleased that Turkish Airlines will become the club’s main club partner and that our name will take its place on one of the most iconic shirts in world sport.
“As the airline that flies to more countries than any other, connecting people, cultures and continents is at the heart of who we are. This partnership brings together two global brands united by their international reach, commitment to excellence and ability to inspire millions of people around the world.
“The agreement also marks an important new chapter in Turkish Airlines’ long-standing support for global sport. We believe in the unique power of sport to transcend borders and bring communities together.
“As we begin this new chapter, we look forward to moving forward together with Liverpool FC and its supporters around the world.”
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