Liverpool and adidas have unveiled the club’s third kit for the 2026-27 season, alongside a revamped LFC online store.
Inspired by Liverpool’s famous European nights, the kit features a sleek black design with maroon detailing and matte silver accents.
The Liver bird, adidas logo and player names and numbers appear in metallic silver, while black shorts and socks complete the look.
The launch campaign, ‘Feel the Anfield Effect’, features Virgil van Dijk and Grace Fisk and is narrated by lifelong Liverpool fan and award-winning actor Owen Cooper.
adidas has also launched the ‘Originals Teamgeist 26’ collection, featuring jackets, T-shirts, track pants and footwear inspired by the kit’s design.
Hannah Pym, senior vice-president of marketing and digital at Liverpool FC, said: “We’re excited to launch our new ecommerce platform alongside our third kit for the 2026-27 season.
“This is an important step in the evolution of our digital retail experience and has been designed to make it easier than ever for supporters around the world to discover and shop our collections.
“With a faster, more personalised experience across every device, the new platform reflects our commitment to innovation and providing a best-in-class experience for our fans globally.
“This is just one of a number of digital upgrades we’re currently focused on as we continue to build out the wider digital fan experience, making it easier and more seamless for supporters to connect with the club wherever they are.”
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